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Sterling Jewelers attributes a 49 percent increase in sales during the last holiday season to big data.

the new technology does not yet have a single established name.

14th August 2017: Gartner Inc, the leading research and advisory firm, has ranked Pw C as the number one worldwide consulting providers by 2016 market share in their report.

The retail industry is incurring profound change and smaller businesses often show more agility than larger retailers.

As Darwin taught us "It is not the strongest of the species that survives, nor the most intelligent that survives.

This is easier said than done as retail big data use cases are a function of your creative thinking.

To stimulate that thinking, consider the following retail big data examples.

Sure, you can acquire big data technology, but without understanding and hypothesizing how previously hidden data can be harvested and applied to business processes, challenges or opportunities, big data becomes another shelfware solution with a disappointing payback and short lifespan.

In my experience, successfully deploying a big data solution begins by identifying use cases and business decisions which benefit from new information.

These retail big data examples can be extrapolated in many ways — from using weather patterns to predict in-store sales to combining data from web search trends, website browsing patterns, social networks and industry forecasts to predict product trends, forecast demand, pinpoint customers and optimize pricing and promotions.

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